Que :-What is Franchising  

Ans :-Franchising happen when someone develops a proven business Concept and transfer the trade mark and Business know how to an entrepreneur termed franchisee. The Franchising usually gets the rights of specific time period and in a specific geographic area for a one time franchise fee & royalty .

Franchisor grants to Franchisee a license, to use the Franchisor's trademarks, trade names and service marks in connection with operating the franchise.

What is the mantra of franchising that investors should keep in mind while investing in a new Franchise business. 

An Investor should always investigate , evaluate, and negotiate before they invest in a franchise opportunity . They should invest in information before making an informed decision

What Are the Benefits of Franchising  

• Backing of a bigger organisation

• Shorter learning curve

• Established trade mark or service mark

• Economies of scale  

• Joint advertising and promotion

• Transfer of management expertise

• Training & support from the franchisor

Franchising allows the franchisor to:

• Have greater access to capital

• Expand rapidly

• Save operating costs

• Capitalise on the abilities of independent entrepreneurs  

Franchising within India. 

Franchising is in its early stages of development in India .Like other countries in South-East Asia, Latin America & the Middle East , the franchise business is also undergoing a significant expansion in India .A large Indian market with an estimated 200 million middle-income group continues to support a rapid growth of this sector.

Franchising whose innate aim is creating entrepreneurship.  According to industry sources, there are over 700 franchisers, 40,000 franchisees spread across the country in several sectors, like education, retailing, professional services, healthcare etc. 

Franchising has already proven to be successful .The Indian franchise market generated sales revenue of an estimated to be USD 2.7 billion, recording an impressive growth rate of approximately 30% per year.

Why take franchise 

The one of the biggest advantage for a new person who is having no experience , will never find a the situation overwhelming , can jump in to a business with great confidence as you are never alone   & can look at setting up their own business by attaining the professional skill from the franchisor, and can cross all the barriers if there is right attitude to make it big.

Some of the major player are 

• D'damas

• Jetking

• Eureka Forbes

• ITZ Cash

• Cyber learning 

• Domino's Pizza & many more