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Set-up most
suitable type of business organization.
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Obtain IEC Code
Number from DGFT and also get registration with Export Promotion
Council.
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Acquire the
required expertise and understand Export/Import Policy and
Procedures.
-
Select the
product/ commodity after depth survey of the market potential.
-
Develop formal
export marketing plans and strategy and chose export markets
carefully.
-
Adopt marketing
strategies that add value to the company’s products/
commodities.
-
Aim at a specific
market ninche rather than the mass market.
-
Know the key
buyers for your product in the target market through EPC/Embassy
etc.
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Make effective
business correspondence.
-
Quality at
minimum cost should be the guiding factor.
-
Be creative in
finding solutions to marketing bottlenecks.
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Negotiate with
prospective buyer with clear vision and promise and be firm on
your words and commit what you can do only.
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Strictly follow
product quality standards and specifications, quality inspection,
terms of delivery etc.
-
Follow labeling,
packing instructions.
-
Do not hide the
facts i.e. delay in delivery etc. make it clear.
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Hedge your
exchange risk.
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Take financial
assistance and expertise from your bank.