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Selection
of Packaging |
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What type of packaging
does the product require?
When products are being packaged their
peculiar characteristics must be kept in mind. Different products need
different treatment. Product factors to consider when deciding upon
the best type of packaging include:
- Fragility
- Durability
- Resistance to abrasion
- Value
- Susceptibility to moisture
- Chemical reactions such as oxidation
and corrosion
- Chemical stability
- Deterioration on shelf life.
The mode of shipment will also
determine the type of packaging to use. To avoid pilferage in foreign
ports it is advisable to use plain packaging devoid of logos and brand
names advertising what is inside the package. This will avoid
tempering.
Does the target market
influence the packaging of the product?
Packaging is an important marketing
tool, as it remains with the product at point of purchase until the
product is used. It also gives the product a good visual image and,
through display techniques, distinguishes it from competing products.
A target market can influence packaging
in several ways. The following are important factors the exporter
should keep in mind when deciding the type of packaging to use for the
exported goods:
- Importers' requirements for
transportation packaging
- Buying behaviour of customer and
- Packaging of competing product
Packaging requirements are also
influenced by international guidelines such as ISO Standards and by
national health, safety, environmental and consumer protection
measures and regulations affecting the product and packaging
concerned.
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